If your small business marketing looks the same in 2008 as it did in 1991 there’s a problem. The old fashioned way to market a small business, with newspaper ads, radio spots and television commercials is expensive and no longer effective. Consumers have been trained to block out your marketing message when it comes in the form of a commercial or if it looks like an ad. Today’s consumer wants to see your marketing message only when they’re looking for the product or service you are selling. They do this by searching online.
How do your Internet marketing strategies stack up? If you believe putting up a website is where your online marketing ends, you couldn’t be more wrong. That is not an Internet marketing strategy. It’s a website. There is a huge difference. A good online marketing strategy will provide you with an endless source of incoming leads. When you are systematically marketing and advertising your business, with strategic marketing methods, you will increase your sales. It’s quite simple.
If you need to infuse some new marketing ideas in your business and learn how to more effectively market yourself, head over to the small business marketing blog. There’s an enormous amount of information there free for the taking. Download some free articles, read through the marketing ideas and start to build your new Internet marketing strategy. You will be glad you did.