If your small business marketing looks the same in 2008 as it did in 1991 there’s a problem. The old fashioned way to market a small business, with newspaper ads, radio spots and television commercials is expensive and no longer effective. Consumers have been trained to block out your marketing message when it comes in the form of a commercial or if it looks like an ad. Today’s consumer wants to see your marketing message only when they’re looking for the best clothes steamer or service you are selling. They do this by searching online.
How do your Internet marketing strategies stack up? If you believe putting up a website is where your online marketing ends, you couldn’t be more wrong. That is not an Internet marketing strategy. It’s a website. There is a huge difference. A good online marketing strategy will provide you with an endless source of incoming leads. When you are systematically marketing and advertising your business, with strategic marketing methods, you will increase your sales. It’s quite simple.
If you need to infuse some new marketing ideas in your business and learn how to more effectively market yourself, head over to the small business marketing blog. There’s an enormous amount of information there free for the taking. Download some free articles, read through the marketing ideas and start to build your new Internet marketing strategy. You will be glad you did.
Mobile Marketing: You Can’t Ignore It Any More
Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Never send unnecessary messages to your customers. When you message your customers, be sure that you have something important to tell them. Sending random messages to customers has been the downfall of many actual marketing campaigns. You are not your client’s friend, so be precise and to the point with any message that you send to them.
QR codes are efficient when your customers are particularly tech savvy. This makes it easy for smart phone users to access your site and use your coupons. Your brochures, business cards and catalogs should all have QR codes printed on them. If a customer is interested, the QR code is an easy way for them to learn about your business.
Keep you messages short and easy to understand in your mobile marketing efforts. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. Be short and concise with mobile marketing.
Make sure you know when people are getting your text messages. They shouldn’t be sent when they’re sleeping or having dinner with their families. Customers will be irritated if they are awakened by a mobile marketing text.
While there is vast potential in mobile marketing, it has the ability to become irritating and ineffective if used too liberally. Create an effective mobile marketing strategy with the tips you just read, especially if you’re inexperienced with this field. If you follow the advice given here, you will most likely find that you have new customers and more profits coming in.